Throughout my youth, I was involved in orchestra. After completing my first year in college, I decided to use the skills I had learned to create a logo for my orchestra teachers’ small youth group located in West Chester, Ohio. Using WCSS’s pre-existing color palette and iconic string instrument’s curves, I created a simple logo to represent their fine art orchestra youth group. After creating the logo, I used some of these elements to incorporate in their branding with items they use for their students, such as letter heads for sign-up sheets, stationary materials, and binder covers for their students’ music.

logo process

final logo

branding deliverables

final branding concept