While in college, I came across a business owner who was looking to rebrand her smoke shop in the greater Atlanta area. She shared with me her concepts and ideas to create a brand that embraces balance and acknowledges having two energies that run through a person. I worked with her, freelancing my typography and graphic design skills to come up with this logo to represent her brand. 
   I juxtaposed two vibrant colors to represent embracing the two eneregies within oneself. Outlines are to represent self control, as the two energies’ balance requires self control. Without these outlines, there would be a harsh strain on the viewer’s eye to read the letters. These vibrant, contrasting colors bring attention to the logo comparatively to how people should bring attention to controlling their energies’ balance in life.